The Beauty Diaries: The Importance of Primers

As women, we naturally want to juggle everything and look great while doing it.

Many don’t know the benefits of using a face primer and sometimes skip this essential product. However, after washing and moisturizing the face, primer should always be applied before any makeup application.

Primer is essential for many reasons; it serves as a barrier between your skin and makeup. Primer also helps your makeup last all day and gives you a flawless appearance. Face Primers are responsible for smoothing skin imperfections and temporarily filling wrinkles, closing pores and keeping oil at bay, so your makeup will last. When using primer, you will decrease the amount of makeup you need to apply in the morning, so you will be out of the door much faster just by adding this simple step to your routine

 Benefit the POREfessional Face Primer

Benefit Pore-fessional Primer

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The Beauty Diaries: How to save a sunburn

Sunburn Care

You wore sunscreen. You even reapplied it. But somehow, it happened: You got a sunburn. Maybe you forgot a spot, or maybe you didn’t reapply often enough, but whatever the cause, it’s red, it hurts, and you’d like it to be gone as soon as possible—without peeling, please and thank you. I asked New York City dermatologist Doris Day what to do if you burn more than just the marshmallows for your s’mores this Independence Day.

Get out of the heat.
“As soon as you notice the burn, the first thing to do is get out of the heat. It seems obvious, but you’d be surprised how many people don’t do that. Immediately, get to a cooler place and take a cool bath if you can to cool the skin so it stops burning.”

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Sleek and Shiny: How to Straighten Your Hair the Right Way

Sleek and Shiny: How to Straighten Your Hair, ProperlyWhen it comes to beauty, there are few things more covetable than long, sleek, shiny, straight hair. You know the look—the one that beguiled audiences at shows like Ralph Lauren and Chloé this past season? It’s the kind of style that somehow manages to look chic with everything from a great dress to a lazy Sunday outfit. (That’s how it differs from the more formal—and now, more passé—princess curls.)

But, according to some of our friends in the hair world, there are concerns about at-home straightening. After all, you’re clamping your precious, pretty hair with an iron that’s at the temperature required to bake a whole pizza! To help you upgrade your game, we asked them exactly what we’re doing wrong… and how to fix it. Read on to see how you score.

1. You’re not starting in the shower.Let’s get one thing clear: no shampoo or conditioner will straighten your hair. But hair care items labeled “smoothing” may be able to help prepare the strands for the process by providing major moisture. “Take a paddle brush to comb the conditioner through,” suggests stylist Sarah Potempa (who’s tamed Lea Michele’s mane!), “then rinse your hair gently. Once you’re out of the shower, don’t towel dry like crazy! That will enhance the natural curl. Instead, pat downwards gently.” As an alternative to traditional terrycloth, which promotes frizz, try the super-soft DevaTowel to promote sleek strands.

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The Beauty Diaries: How to Apply Bronzer

No matter what time of the year it is, bronzer is always one of my makeup staples. Some girls can pull off that creamy pale skin look perfectly – I don’t feel like I am one of those girls. I feel the most confident and happy with my looks when I have some sort of sun-kissed glow happening, whether it’s natural from a day at the beach, or fake from a healthy dose of my favorite bronzer.

If you feel the same way, I’m sure you’ll love this post. Bronzer is easy to use once you know what you’re doing – but a few extra swipes of the brush, and you could end up looking too orange, or worse, like your face is a different color than the rest of your body. It can be a little tricky to nail at first, so that’s why all of these tips are so helpful. Want to learn how to apply bronzer like a pro? Here are 8 bronzer hacks, tips and tricks for the perfect summer glow.


1. Apply your bronzer where the sun would naturally hit your face, like so: 

how to apply bronzer tips


2. You can also use bronzer for contouring. Here are the best ways to apply based on your face shape. 

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The Beauty Diaries: Worth the Splurge: Makeup Essentials

When it comes to the nitty gritty details of cosmetics, a sky-high price tag doesn’t always make for an amazing — or even better — product. “I’ve seen lots of expensive products that are little more than water and wax and, on the other hand, plenty of inexpensive products that are formulated with state-of-the-art ingredients,” says Paula Begoun, founder of Paula’s Choice and author of “Don’t Go To The Cosmetics Counter Without Me.” With that said, some cosmetics are certainly worth the extra money and can make all the difference in primping your visage.

Buying the right Faux Eyelashes

Faux Eyelashes

Low-quality, fake eyelashes are difficult to apply, don’t last as long and can look glossier than what’s natural. Whether you’re buying fake lashes for a big event or for daily life, the extra amount you spend is worth it in the end. Begoun even suggests eyelash extensions. “It’s pricey and high maintenance, but it makes a dramatically beautiful impact,” she says.

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